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If you don’t have an e-mail marketing program in place, stop reading now and get in touch with us right away (we can help!) If you’re still reading, you’re familiar with the power of e-mail.

One great thing that e-mail marketing allows is constant testing, analyzing, and optimizing. In this article from Litmus, they go in depth on testing, analyzing, and optimizing one of the most important parts of e-mails: the call to action.

Click here to read “Click, Tap, and Touch: A Guide to CTA Best Practices” from Litmus.

Or to put it simply, learn more.