News & Issue Highlights

Jun 2
Jun 2

Where do my advertising dollars go farthest?

Industry research leader Nielsen Catalina Solutions just analyzed 1,400 of the Sales Effect studies it has conducted for 450 consumer packaged goods (CPG) brands over the past 11 years to determine, among several metrics, how key advertising media contribute to return on ad spend (ROAS). In other words, where do my advertising dollars go farthest? […]

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Mar 2
Mar 2

A case for purging

Every Friday we run a test – the same newsletter is sent to two different e-mail lists and we track whether one is more likely to open and click on the offer than the other. For a year, we saw the same result over and over – the actual number of clicks from each send was […]

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Dec 2
Dec 2

What Is Branding?

The other day our Stringletter sales team had a lively discussion about one of our favorite topics, branding.  It’s a word we and our customers use constantly, yet everyone seems to have a different take on what it means and how you define a successful brand. That’s probably a good thing, but the word’s multiplicity […]

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Sep 3
Sep 3

Be More Productive at Work by Not Working

Need to take a break? Even if you don’t think so, the answer is probably yes. In the latest from Fast Company’s The Future of Work series, Courtney Seiter gets into the science of why we need breaks. One of the more interesting benefits of taking a break: “they allow us to take a step […]

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Jun 3
Jun 3

Magazine Reading Robust, Magazine Wholesaling Not So Much

If 91% of all Americans read magazines – including 96% of those under the age of 25 – why did the country’s third-largest wholesaler of magazines just abruptly shut down? Source Interlink Distribution (SID), which wholesales about 15% of all magazines sold in retail outlets like WalMart, Safeway, and Barnes & Noble, announced on May […]

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May 2
May 2

Make the Most of Brainstorming

While brainstorming is a tried and true technique for generating new and ideas and fostering discussion, it can be a major time-waster if not properly executed. Thanks to the people at visual.ly, brainstorming migraines are a thing of the past. Read through these brainstorming best practices, then put them to use.  Why Brainstorms Fail — and How […]

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