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David Kalt
May 0
May 0

Can Reverb.com ‘Re-Tune’ the Online Used-Guitar Market?

David Kalt has a thing about eBay. Much of it, the usual complaints about the online shopping giant: eBay’s too big. It’s too impersonal. Its sales cut is too high. These considerations may not mean much, concedes Kalt, if you’re selling, say, a used book for under $10. But if you’re an amateur guitarist like […]

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Guitar maker Ren Ferguson will follow Guild over to Cordoba
May 0
May 0

Ren Ferguson to Lead Cordoba’s Guild Line

Guild guitars will be reuniting with its heralded guitar maker of recent years, as luthier Ren Ferguson is set to join Cordoba Music Group as head of manufacturing for the Oxnard, California-based company’s soon-to-be-acquired Guild line. Cordoba CEO Tim Miklaucic announced the hiring today, describing Ferguson as “an incredible resource and a national treasure.” Cordoba is currently […]

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AG_2014_05guild
May 0
May 0

Guild Guitar Sale Almost Complete, Say Fender Officials

Fender guitars is unstrapping one of its most familiar makes–Guild guitars—and is in the process of finalizing the sale of the 61-year-old acoustic-guitar brand to Cordoba Music Group, makers of Cordoba acoustic guitars, ukuleles and other accessories. The move was announced in a press statement today by Fender officials, who called Cordoba a “great fit” […]

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stringletter e-mail open rates 76.51%
Mar 0
Mar 0

Do catchy subject lines really matter?

I’ve been thinking a lot about subject lines lately and how to make sure everybody who should open an e-mail from us does. There’s a lot of advice out there about how to craft a perfect subject line. But what we’re seeing is that, rather than focusing on A/B testing or coming up with something […]

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Merlin_Spruce_Maho
Jan 0
Jan 0

Seagull’s Merlin Makes Trade Show Debut at NAMM

Acoustic instruments don’t get much more interesting looking than Seagull’s new Merlin Natural SG, which Godin Guitars officially debuts this week at the 2014 Winter NAMM convention in Anaheim, California. The question is: What, exactly, is the Merlin? Is it a dulcimer? A uke? A mini guitar? It’s none of the above, according to the […]

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AG_2014_01_PLAYERQUIZ
Jan 0
Jan 0

Getting to Know You: the Benefits of Bringing Your Target Audience to Life

With audiences becoming increasingly more influential in shaping a brand’s products, message, and mission, we at Stringletter realize that understanding and delivering on that audience’s needs, interests, and preferences is key to a brand’s success. That’s why we are constantly on the lookout for new ways to get to know our audience better. In the […]

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