Fender guitars is unstrapping one of its most familiar makes–Guild guitars—and is in the process of finalizing the sale of the 61-year-old acoustic-guitar brand to Cordoba Music Group, makers of Cordoba acoustic guitars, ukuleles and other accessories. The move was announced in a press statement today by Fender officials, who called Cordoba a “great fit” […]
I’ve been thinking a lot about subject lines lately and how to make sure everybody who should open an e-mail from us does. There’s a lot of advice out there about how to craft a perfect subject line. But what we’re seeing is that, rather than focusing on A/B testing or coming up with something […]
Acoustic instruments don’t get much more interesting looking than Seagull’s new Merlin Natural SG, which Godin Guitars officially debuts this week at the 2014 Winter NAMM convention in Anaheim, California. The question is: What, exactly, is the Merlin? Is it a dulcimer? A uke? A mini guitar? It’s none of the above, according to the […]
With audiences becoming increasingly more influential in shaping a brand’s products, message, and mission, we at Stringletter realize that understanding and delivering on that audience’s needs, interests, and preferences is key to a brand’s success. That’s why we are constantly on the lookout for new ways to get to know our audience better. In the […]
Luthiers rejoice! With just one week until the 2014 NAMM show in Anaheim, California, the outlook for high-end guitar sales is looking decidedly rosy. In a press release, NAMM noted the trend line for custom, handmade guitars. Following a precipitous drop in sales between 2008 and 2009, high-end, custom, and boutique acoustic guitars are making an […]
Gretsch has announced the release of their new Roots Collection of guitars, banjos, manolins, ukuleles, and resonator guitars for 2014. The collection is inspired by Gretsch designs from the 1920s to the 1950s. Find out more about the new collection at gretschguitars.com.