Latest News

AG_2014_04_Instagram
Apr 0
Apr 0

Instagram: Connect Fans to Your Brand with Visuals

L2, a digital research firm, recently released a report on Instagram use. Instagram is a photo and video sharing app and, despite its reputation for being a selfie machine, Instagram presents opportunities for brands to connect with fans in a quick and meaningful way. Posting to Instagram is simple: take your smartphone, point it at something […]

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ST_2014_04_Rosin
Apr 0
Apr 0

Comments Can Help Make or Break a Community

Yesterday, digiday.com reported on why some publishers are no longer supporting comments on articles, what others are doing to moderate and mediate, and how, for some, comments can be used to foster community and boost engagement. It’s an interesting read. We did away with comments sections on AcousticGuitarU.com, because they were being used to ask […]

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stringletter e-mail open rates 76.51%
Mar 0
Mar 0

Do catchy subject lines really matter?

I’ve been thinking a lot about subject lines lately and how to make sure everybody who should open an e-mail from us does. There’s a lot of advice out there about how to craft a perfect subject line. But what we’re seeing is that, rather than focusing on A/B testing or coming up with something […]

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SL_2014_02_LearnClick
Feb 0
Feb 0

Click Here. Shop Now. Learn More. Call to Action Best Practices

If you don’t have an e-mail marketing program in place, stop reading now and get in touch with us right away (we can help!) If you’re still reading, you’re familiar with the power of e-mail. One great thing that e-mail marketing allows is constant testing, analyzing, and optimizing. In this article from Litmus, they go […]

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SL_2014_02_Bubbly
Feb 0
Feb 0

Happy Valentine’s Day

Candy? Champagne? Flowers? Or something else entirely …

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SL_2014_01_ClockBW
Feb 0
Feb 0

How meaningful are your metrics?

A good reminder about the usefulness of metrics – is what you’re tracking directly related to a business goal? If not, it might not be worth paying much attention to or, even worse, could just be vanity metrics. Here, the folks at Silverpop take a few commonly reported on metrics and make suggestions about how […]

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