Stage & Studio, a quarterly print magazine that guides acoustic musicians as they create, perform, and record music, will debut in September 2015.
Download the complete Stage & Studio package here: Introducing Stage & Studio.
Stringletter founder and publisher David A. Lusterman said: “Some people love making acoustic music for purely private reasons, but see no reason to share what they do. Stage & Studio is for everyone else: The players and singers who communicate through music in public, in service, in home, and on recordings.”
Stringletter looked closely at the audiences for its four instrument-specific media brands – Acoustic Guitar, Classical Guitar, Strings, and Ukulele – and discovered a significant pattern: More than half of the audience members are “public players” who are hands-on with a wide variety of equipment and tools across 14 categories of music creation, recording, and performance products. Since they already rely on Stringletter for instrument-specific content, it makes sense to provide them with all the information they need to be complete musicians.
Stage & Studio will be distributed to the audiences of Acoustic Guitar, Classical Guitar, Strings, and Ukulele free of charge as a quarterly supplement, and its content will be made available on each brand’s digital media platforms. Its total audience reach is 1,074,330.
The Fall 2015 issue will include features on:
- How to build a performance career around house concerts.
- Five portable loudspeaker systems that work in a house-concert setting.
- Handheld digital flash recorders offer hi-def sound, affordability & portability.
- Ear Trumpet Labs—the mic company of choice for a new generation of acoustic musicians.
Stage & Studio offers a unique opportunity to marketers of music creation, performance, and recording equipment and tools. “Put aside the swaggering male, starving musician stereotype when you consider Stage & Studio’s audience members,” says Lusterman. “They earn an average of $96,456 per year, 68% own their homes, 53% hold a bachelor’s degree or higher, and 20% are women. They spend more than $1,500 a year on their music – and it’s their own money, not their allowance.”