Each Fall, the bowed instrument community gathers at Mondomusica in Cremona, Italy, where a rich program of events and exhibits organized by CremonaFiere provides a fertile ground for commerce, innovation, and inspiration.
So when CremonaFiere decided in 2012 to expand into North America with a comparable event, they sought a media and marketing partner with broad and deep knowledge of the local string community and strong connections to its members, both musicians and members of the string trade.
Stringletter’s Strings brand was the clear choice.
Marco Barozzi of CremonaFiere and I held regular Skype meetings to develop an exclusive media partnership, share insights about the new market, and develop appropriate marketing solutions.
Strings had a big role in this campaign as the official media partner, and since our cooperation was successful we decided to renew the media partnership for 2014 as well.
Stringletter then introduced Mondomusica New York to more than 170,000 members of the string community through a comprehensive communication program of special stories, print advertising, social media, and email updates.
Stringletter also helped Mondomusica identify and target businesses that would benefit from participating in the show through a portfolio of more than 500 companies.
CremonaFiere was delighted by the success of the event. Its Chairman, Antonio Piva, comments: “For the first Mondomusica New York, we created a broad and widespread advertising campaign targeting the entire violin-making and music community. Strings had a big role in this campaign as the official media partner, and since our cooperation was successful we decided to renew the media partnership for 2014 as well.”
In April of 2014, Mondomusica will be welcomed back to New York by a community that knows the value and importance of the event, and Stringletter will again be there to support and enjoy the show.