The Ukulele audience is like no other – passionate, sociable, positive – and above all, a community of unique individuals.
Playing the ukulele is their passion, and they are eager for information about products and services that serve their interest in making music. They collect instruments the way fashionistas collect shoes.
They are overwhelmingly college graduates, enjoy substantial annual household incomes, and own their own homes. They shop with independent music stores, chain stores, web stores, and directly with makers. Advertising in Ukulele motivates them to purchase products, visit websites, and shop with online retailers.
They connect with Ukulele on multiple media platforms, including print, tablet, web, e-news, and social channels.
Click below to go deeper into our audience data.
Ukulele Audience Demographics and Activities
Ukulele Audience Ownership and Purchase Intent
Ukulele Audience Media Usage and Influence
Ukulele Audience Metrics (as of December 2015)
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