Players of the little instrument with the big following now have their own magazine and media brand, Ukulele, Stringletter founder and Publisher, David Lusterman, announced today.
“After releasing two single issues in 2013 with strong retail sales, we’re ready to rock and hula with a subscription-based quarterly magazine and the customary panoply of digital platforms,” says Lusterman. “Besides, ukulele players seem to have more fun than any other group of musicians, and we want to get in on their action.”
The ukulele has been the fastest growing segment of the music-products market in recent years, with annual instrument sales topping one million, neck in neck with acoustic guitars, the industry’s traditional leader.
On Ukulele Magazine’s Spring 2014 issue cover is actress Heidi Swedberg, perhaps best known as George Costanza’s doomed fianceé on Seinfeld, who has reemerged as a ukulele performer and educator. Also featured in the issue are southern Gothic songstress Amanda Shires, a report on classroom ukulele instruction, and three songs to play, including Hank Williams’ “Jambalaya.”
Charter advertisers include instrument makers Kala, Lanikai, Amahi, Lulu, and Eddy Finn; accessory makers D’Addario, Kyser, LaBella, and Aquila; retailers Elderly Instruments, Just Strings, and Gruhn Guitars; and event producers Cairns Ukulele Festival and Menucha’s Ukulele Band Camp.