Andy Doerschuk, who founded Drum magazine along with publisher Phil Hood, has announced his retirement from the Editor-in-Chief position he has held for 27 years, effective December 31, 2017. Doerschuk and Hood met as staff colleagues at Guitar Player Incorporated (GPI) in the late 1980s. Each brought deep hands-on knowledge of music and magazines to […]
Author Archives: David Lusterman
The Drum Magazine Transition
On July 20, 2016, Stringletter announced its purchase of Drum Magazine, including the news that founders Andy Doerschuk, Editor, and Phil Hood, Publisher, will be continuing in their current roles. You can read the full release here. Stringletter does not assume operating control of Drum until November 1, 2016. Until then, please contact the current owners, […]
Stringletter Purchases Drum Magazine
Drum, the magazine and media brand of record for the drum community since 1991, has been purchased by Stringletter from its founding owner, Enter Music Publishing of San Jose, California, effective November 1, 2016. Drum was launched by drummer Andy Doerschuk and guitarist Phil Hood, who met as staff colleagues at Guitar Player Incorporated (GPI) […]
Where do my advertising dollars go farthest?
Industry research leader Nielsen Catalina Solutions just analyzed 1,400 of the Sales Effect studies it has conducted for 450 consumer packaged goods (CPG) brands over the past 11 years to determine, among several metrics, how key advertising media contribute to return on ad spend (ROAS). In other words, where do my advertising dollars go farthest? […]
Learn More about Stage & Studio
Want to know more about Stage & Studio, the acoustic musician’s guide to creating, performing, and recording? Want us to know something about you? Please use this form to get in touch. [contact-form to=’Tanya.Gonzalez@Stringletter.com’ subject=’Stage %26amp; Studio Inquiry’][contact-field label=’Name’ type=’name’ required=’1’/][contact-field label=’Email’ type=’email’ required=’1’/][contact-field label=’Phone’ type=’text’/][contact-field label=’I%26#039;m interested in …’ type=’select’ required=’1′ options=’Reading Stage %26amp; Studio,Advertising in […]
Introducing Stage & Studio: The Acoustic Musician’s Guide to Creating, Performing, and Recording
Stage & Studio, a quarterly print magazine that guides acoustic musicians as they create, perform, and record music, will debut in September 2015. Download the complete Stage & Studio package here: Introducing Stage & Studio. Stringletter founder and publisher David A. Lusterman said: “Some people love making acoustic music for purely private reasons, but see […]