Author Archives: Joey Lusterman

Need to take a break? Even if you don’t think so, the answer is probably yes. In the latest from Fast Company’s The Future of Work series, Courtney Seiter gets into the science of why we need breaks. One of the more interesting benefits of taking a break: “they allow us to take a step […]

While brainstorming is a tried and true technique for generating new and ideas and fostering discussion, it can be a major time-waster if not properly executed. Thanks to the people at visual.ly, brainstorming migraines are a thing of the past. Read through these brainstorming best practices, then put them to use.  Why Brainstorms Fail — and How […]

L2, a digital research firm, recently released a report on Instagram use. Instagram is a photo and video sharing app and, despite its reputation for being a selfie machine, Instagram presents opportunities for brands to connect with fans in a quick and meaningful way. Posting to Instagram is simple: take your smartphone, point it at something […]

If you don’t have an e-mail marketing program in place, stop reading now and get in touch with us right away (we can help!) If you’re still reading, you’re familiar with the power of e-mail. One great thing that e-mail marketing allows is constant testing, analyzing, and optimizing. In this article from Litmus, they go […]

With the 2014 Winter NAMM Show now only days away, now is the time to gear up. Here are Stringletter’s 6 tips to maximize your Winter NAMM Show. Stay hydrated. We at Stringletter don’t want to nag you, but as seasoned NAMM vets, we must stress the importance of drinking enough water. Charge your cell […]