Meet the Strings Audience



The worldwide Strings audience is affluent, acquisitive, influential, and active.

Playing a bowed stringed instrument is their profession or their passion, and they are eager for information about products and services that serve their interest in making music. They own and play antique, modern, and contemporary instruments and bows. They frequently record, perform, study, and share music with others.

They are overwhelmingly college graduates, enjoy substantial annual household incomes, and own their own homes. They shop with independent music stores, chain stores, web stores, and directly with makers.

Advertising in Strings motivates them to purchase products, visit websites, and shop with online retailers. They connect with Strings on multiple media platforms, including print, tablet, web, e-news, and social channels.

Click below to go deeper into our audience data.

Strings Audience Demographics and Activities

Strings Audience Ownership and Purchase Intent

Strings Audience Media Usage and Influence

Strings Audience Metrics (as of December 2015)

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