Ren Ferguson to Lead Cordoba’s Guild Line

Guild guitars will be reuniting with its heralded guitar maker of recent years, as luthier Ren Ferguson is set to join Cordoba Music Group as head of manufacturing for the Oxnard, California-based company’s soon-to-be-acquired Guild line. Cordoba CEO Tim Miklaucic announced the hiring today, describing Ferguson as “an incredible resource and a national treasure.” Cordoba is currently […]

Seagull’s Merlin Makes Trade Show Debut at NAMM

Acoustic instruments don’t get much more interesting looking than Seagull’s new Merlin Natural SG, which Godin Guitars officially debuts this week at the 2014 Winter NAMM convention in Anaheim, California. The question is: What, exactly, is the Merlin? Is it a dulcimer? A uke? A mini guitar? It’s none of the above, according to the […]

Getting to Know You: the Benefits of Bringing Your Target Audience to Life

With audiences becoming increasingly more influential in shaping a brand’s products, message, and mission, we at Stringletter realize that understanding and delivering on that audience’s needs, interests, and preferences is key to a brand’s success. That’s why we are constantly on the lookout for new ways to get to know our audience better. In the […]


Luthiers rejoice! With just one week until the 2014 NAMM show in Anaheim, California, the outlook for high-end guitar sales is looking decidedly rosy. In a press release, NAMM noted the trend line for custom, handmade guitars. Following a precipitous drop in sales between 2008 and 2009, high-end, custom, and boutique acoustic guitars are making an […]