The Results Are In – 2018 Acoustic Guitar Audience Study

We recently reached out to Acoustic Guitar audience members through e-mail and social media to ask them about their musical activities, related media consumption, shopping habits, and other demographics. More than 3,500 guitarists completed the survey. Our audience members are researching and planning their next gear purchases right now — are they considering your products? […]

Where do my advertising dollars go farthest?

Industry research leader Nielsen Catalina Solutions just analyzed 1,400 of the Sales Effect studies it has conducted for 450 consumer packaged goods (CPG) brands over the past 11 years to determine, among several metrics, how key advertising media contribute to return on ad spend (ROAS). In other words, where do my advertising dollars go farthest? […]

Magazine Reading Robust, Magazine Wholesaling Not So Much

If 91% of all Americans read magazines – including 96% of those under the age of 25 – why did the country’s third-largest wholesaler of magazines just abruptly shut down? Source Interlink Distribution (SID), which wholesales about 15% of all magazines sold in retail outlets like WalMart, Safeway, and Barnes & Noble, announced on May […]