Instagram: Connect Fans to Your Brand with Visuals

L2, a digital research firm, recently released a report on Instagram use. Instagram is a photo and video sharing app and, despite its reputation for being a selfie machine, Instagram presents opportunities for brands to connect with fans in a quick and meaningful way. Posting to Instagram is simple: take your smartphone, point it at something […]

Comments Can Help Make or Break a Community

Yesterday, digiday.com reported on why some publishers are no longer supporting comments on articles, what others are doing to moderate and mediate, and how, for some, comments can be used to foster community and boost engagement. It’s an interesting read. We did away with comments sections on AcousticGuitarU.com, because they were being used to ask […]

Click Here. Shop Now. Learn More. Call to Action Best Practices

If you don’t have an e-mail marketing program in place, stop reading now and get in touch with us right away (we can help!) If you’re still reading, you’re familiar with the power of e-mail. One great thing that e-mail marketing allows is constant testing, analyzing, and optimizing. In this article from Litmus, they go […]