Category Archives: Insights

A good reminder about the usefulness of metrics – is what you’re tracking directly related to a business goal? If not, it might not be worth paying much attention to or, even worse, could just be vanity metrics. Here, the folks at Silverpop take a few commonly reported on metrics and make suggestions about how […]

You knew that Amazon.com founder Jeff Bezos bought The Washington Post last October, right?  And he did it with $250 million of his own money?  The New York Times now reports that Bezos is beginning to expand The Post’s editorial staff. Not quite the same scenario as when audio electronics pioneer Sidney Harman bought Newsweek […]

[pullquote width=”250″ float=”left”]”Act on it, Assign it, or Dump it.” – John D’Addario[/pullquote]One of the highlights for me at the NAMM show was attending a talk given by Frank Alkyer as part of an event put on by NAMM Young Professionals. In it, Alkyer recounted a visit to John D’Addario’s (amazingly organized and uncluttered) office […]

With the 2014 Winter NAMM Show now only days away, now is the time to gear up. Here are Stringletter’s 6 tips to maximize your Winter NAMM Show. Stay hydrated. We at Stringletter don’t want to nag you, but as seasoned NAMM vets, we must stress the importance of drinking enough water. Charge your cell […]