Big PR Move for Violinist St. John

Violinist Lara St. John is putting a new emphasis on her media PR—so much so that the 43-year-old virtuoso is launching her own public relations firm. Saying she’s become “disillusioned” with public-relations companies over the years, St. John announced this week the launch of her own agency, Lara PRa, which the Juno Award-winning musician will …

Can Reverb.com ‘Re-Tune’ the Online Used-Guitar Market?

David Kalt has a thing about eBay. Much of it, the usual complaints about the online shopping giant: eBay’s too big. It’s too impersonal. Its sales cut is too high. These considerations may not mean much, concedes Kalt, if you’re selling, say, a used book for under $10. But if you’re an amateur guitarist like …

Ren Ferguson to Lead Cordoba’s Guild Line

Guild guitars will be reuniting with its heralded guitar maker of recent years, as luthier Ren Ferguson is set to join Cordoba Music Group as head of manufacturing for the Oxnard, California-based company’s soon-to-be-acquired Guild line. Cordoba CEO Tim Miklaucic announced the hiring today, describing Ferguson as “an incredible resource and a national treasure.” Cordoba is currently …

Instagram: Connect Fans to Your Brand with Visuals

L2, a digital research firm, recently released a report on Instagram use. Instagram is a photo and video sharing app and, despite its reputation for being a selfie machine, Instagram presents opportunities for brands to connect with fans in a quick and meaningful way. Posting to Instagram is simple: take your smartphone, point it at something …