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If you don’t have an e-mail marketing program in place, stop reading now and get in touch with us right away (we can help!) If you’re still reading, you’re familiar with the power of e-mail. One great thing that e-mail marketing allows is constant testing, analyzing, and optimizing. In this article from Litmus, they go …

A time management tip brought home from the NAMM show

[pullquote width=”250″ float=”left”]”Act on it, Assign it, or Dump it.” – John D’Addario[/pullquote]One of the highlights for me at the NAMM show was attending a talk given by Frank Alkyer as part of an event put on by NAMM Young Professionals. In it, Alkyer recounted a visit to John D’Addario’s (amazingly organized and uncluttered) office …

Seagull’s Merlin Makes Trade Show Debut at NAMM

Acoustic instruments don’t get much more interesting looking than Seagull’s new Merlin Natural SG, which Godin Guitars officially debuts this week at the 2014 Winter NAMM convention in Anaheim, California. The question is: What, exactly, is the Merlin? Is it a dulcimer? A uke? A mini guitar? It’s none of the above, according to the …