Getting to Know You: the Benefits of Bringing Your Target Audience to Life

With audiences becoming increasingly more influential in shaping a brand’s products, message, and mission, we at Stringletter realize that understanding and delivering on that audience’s needs, interests, and preferences is key to a brand’s success. That’s why we are constantly on the lookout for new ways to get to know our audience better. In the …

Mondomusica comes to New York

Each Fall, the bowed instrument community gathers at Mondomusica in Cremona, Italy, where a rich program of events and exhibits organized by CremonaFiere provides a fertile ground for commerce, innovation, and inspiration. So when CremonaFiere decided in 2012 to expand into North America with a comparable event, they sought a media and marketing partner with …

SALES OF HIGH-END GUITARS UP 39% SINCE 2009

Luthiers rejoice! With just one week until the 2014 NAMM show in Anaheim, California, the outlook for high-end guitar sales is looking decidedly rosy. In a press release, NAMM noted the trend line for custom, handmade guitars. Following a precipitous drop in sales between 2008 and 2009, high-end, custom, and boutique acoustic guitars are making an …

Minnesota Orchestra Ends 15-Month Lock Out

After what the Star-Tribune characterized as “15 months of bad blood, bad faith, worse publicity, and no music,” the bitter lockout of Minnesota Orchestra musicians is over. The Minnesota Orchestra Board of Directors and musicians, who are members of the Twin Cities Musicians’ Union (Local 30-73), on January 14 ratified a new collective bargaining agreement …

Blackbird Releases an Eco-Friendly Uke

It’s the sweet sound of sustainability. Blackbird Guitars has launched a new eco-friendly uke model. In November, the San Francisco-based instrument manufacturer introduced the Clara, a concert-sized ukulele made from Ekoa, a plant-fiber composite that looks like real wood.  According to the company, Ekoa is “a proprietary, first-of-its-kind, renewable, plant-based material that provides the warm …