Ovation Brand Sold to Drum Workshop Inc.

On January 6, Fender Musical Instruments Corporation (FMIC) announced that KMC Music, its wholly owned subsidiary, has sold the Ovation acoustic guitar brand to Drum Workshop, Inc. Considering Fender’s recent history of brand divestment, the move isn’t entirely unexpected. However, the fact that Ovation was acquired by DW—a major manufacturer of percussion instruments and accessories—raised …

Martin Guitars Inspires Snowboard Design

Olympic snowboarder Danny Davis never hits the slopes without his Martin guitar—literally. The guitar-playing boarder, and C.F. Martin & Co. “ambassador,” has helped design Burton snowboard company’s new Winter 15 Easy Livin’ model, which features on its base a graphic of a Martin fretboard and the iconic Martin headstock. Davis debuted the Martin-inspired snowboard earlier …

Cordoba Steps Up Efforts in UK

With such British artists as Ed Sheeran, Laura Marling and Mumford and Sons fueling a folk-revival across the pond, it’s no surprise acoustic guitar manufacturers are taking notice. Last week, Cordoba Guitars announced its partnering with Selectron Ltd. to distribute all of the company’s lines of guitars and ukuleles in the UK. The Sittingbourne, Kent-based musical …

McCartney, Martin Guitars Team Up to Save African Elephants

Paul McCartney may have been “the walrus,” according to one Beatles song, but this week the legendary singer is working on behalf of the elephants. In recognition of World Elephant Day this week, a Martin D-28 left-handed guitar, autographed by McCartney himself, will be auctioned by elephant-protection group, Nature Conservancy. The guitar was provided by the …

Guitars Improve Life Everywhere… Even North Korea

Acoustic guitars aren’t just for rockin’ in the free world anymore. In fact, they’re more popular than ever in what’s possibly the least-free place on earth—North Korea. According to the Daily NK—a Seoul-based news site run by North Korean defectors—guitars are a hot commodity among elementary and middle school students in North Korea. In fact, …