Keith Urban Strings Up New Product Line of Guitars

“You’ll think of me,” crooned Keith Urban in his Grammy-winning hit of the same name. Now he wants you to think of him when shopping for a new acoustic guitar. In the latest example of entertainers cross-marketing their image to promote lines of consumer goods, the country singer last week unveiled his newest “limited edition” …

Can Reverb.com ‘Re-Tune’ the Online Used-Guitar Market?

David Kalt has a thing about eBay. Much of it, the usual complaints about the online shopping giant: eBay’s too big. It’s too impersonal. Its sales cut is too high. These considerations may not mean much, concedes Kalt, if you’re selling, say, a used book for under $10. But if you’re an amateur guitarist like …

Ren Ferguson to Lead Cordoba’s Guild Line

Guild guitars will be reuniting with its heralded guitar maker of recent years, as luthier Ren Ferguson is set to join Cordoba Music Group as head of manufacturing for the Oxnard, California-based company’s soon-to-be-acquired Guild line. Cordoba CEO Tim Miklaucic announced the hiring today, describing Ferguson as “an incredible resource and a national treasure.” Cordoba is currently …

Seagull’s Merlin Makes Trade Show Debut at NAMM

Acoustic instruments don’t get much more interesting looking than Seagull’s new Merlin Natural SG, which Godin Guitars officially debuts this week at the 2014 Winter NAMM convention in Anaheim, California. The question is: What, exactly, is the Merlin? Is it a dulcimer? A uke? A mini guitar? It’s none of the above, according to the …

Getting to Know You: the Benefits of Bringing Your Target Audience to Life

With audiences becoming increasingly more influential in shaping a brand’s products, message, and mission, we at Stringletter realize that understanding and delivering on that audience’s needs, interests, and preferences is key to a brand’s success. That’s why we are constantly on the lookout for new ways to get to know our audience better. In the …