Getting to Know You: the Benefits of Bringing Your Target Audience to Life

With audiences becoming increasingly more influential in shaping a brand’s products, message, and mission, we at Stringletter realize that understanding and delivering on that audience’s needs, interests, and preferences is key to a brand’s success. That’s why we are constantly on the lookout for new ways to get to know our audience better. In the …

SALES OF HIGH-END GUITARS UP 39% SINCE 2009

Luthiers rejoice! With just one week until the 2014 NAMM show in Anaheim, California, the outlook for high-end guitar sales is looking decidedly rosy. In a press release, NAMM noted the trend line for custom, handmade guitars. Following a precipitous drop in sales between 2008 and 2009, high-end, custom, and boutique acoustic guitars are making an …