Stage & Studio CoverStage & Studio, a quarterly print magazine that guides acoustic musicians as they create, perform, and record music, will debut in September 2015.

Download the complete Stage & Studio package here: Introducing Stage & Studio.

Stringletter founder and publisher David A. Lusterman said: “Some people love making acoustic music for purely private reasons, but see no reason to share what they do.  Stage & Studio is for everyone else:  The players and singers who communicate through music in public, in service, in home, and on recordings.”

Stringletter looked closely at the audiences for its four instrument-specific media brands – Acoustic Guitar, Classical Guitar, Strings, and Ukulele – and discovered a significant pattern:  More than half of the audience members are “public players” who are hands-on with a wide variety of equipment and tools across 14 categories of music creation, recording, and performance products.  Since they already rely on Stringletter for instrument-specific content, it makes sense to provide them with all the information they need to be complete musicians.

Stage & Studio will be distributed to the audiences of Acoustic Guitar, Classical Guitar, Strings, and Ukulele free of charge as a quarterly supplement, and its content will be made available on each brand’s digital media platforms.  Its total audience reach is 1,074,330.

The Fall 2015 issue will include features on:

  • How to build a performance career around house concerts.
  • Five portable loudspeaker systems that work in a house-concert setting.
  • Handheld digital flash recorders offer hi-def sound, affordability & portability.
  • Ear Trumpet Labs—the mic company of choice for a new generation of acoustic musicians.

Stage & Studio offers a unique opportunity to marketers of music creation, performance, and recording equipment and tools.  “Put aside the swaggering male, starving musician stereotype when you consider Stage & Studio’s audience members,” says Lusterman.  “They earn an average of $96,456 per year, 68% own their homes, 53% hold a bachelor’s degree or higher, and 20% are women.  They spend more than $1,500 a year on their music – and it’s their own money, not their allowance.”

 

Published by David Lusterman

David A. Lusterman is the president of Stringletter, which he founded in 1986. He also directs the Marin Community Music School in San Anselmo, California, which he founded in 2009. He might found something else someday.

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